Year-over-year revenue growth
- Mar 2024 to Feb 2025 (Growth stalled)+28.3%
- Mar 2025 to Feb 2026 (First full partnership year)+63.4%
Case studies
FemTech and sexual health marketing case studies
Wellness Marketing Reports has reported a device brand's growth rising from 28.3% to 63.4% year over year, email abandonment recovery rising from 2.3% to 12.2%, and multiple five-figure B2B contracts in two months. All figures below are the business's own reported client results; client names are not shared.
Published by Wellness Marketing ReportsLast updated
What results has Wellness Marketing Reports produced?
Four engagements show the pattern: research picks the channels, the team runs them, and results are reported against revenue. They cover B2B outreach, revenue growth, email, and podcasts for sexual health and women's health companies.
Each case lists only the figures that were reported for it.
Pushing past stalled growth: medical device brand
What happened
The partnership with this patented sexual health device brand began in February 2025. Year-over-year growth had stalled to 28.3%, then reached 63.4% in the first full year of the partnership, a 2.24X acceleration.
That year's revenue came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations, and podcasts. Attribution combined post-purchase surveys with Shopify data.
Three-month Klaviyo overhaul after three other agencies
Email results
- 12.2%abandonment recovery rate, up from 2.3% in two months
- 266%above the Klaviyo industry average of 3.33% for abandoned cart flows
- 127%above the 21% industry average open rate, across 41 campaigns weighted by recipients
What changed
New abandoned cart and checkout series in the first two months, plus campaigns built on strategies proven across the category. Email-driven orders were reported with wholesale removed.
All case studies at a glance
| Client type | Channel | Timeframe | Reported outcome |
|---|---|---|---|
| Patented sexual health device brand | B2B outreach to doctors and clinics | 12 months | Interested doctors, sales calls, affiliates, clinics interested in direct sales |
| Same device brand | Full channel mix | First full year | YOY growth from 28.3% to 63.4% |
| Brand after three email agencies | Klaviyo email | 3 months | Abandonment recovery 2.3% to 12.2% |
| Women’s health services company | B2B outreach to brands | 2 months | Multiple five-figure contracts |
| Podcast client | Podcast outreach | Week 1 to month 14 | Booked interview in week 1; podcast sales by month 14 |
Go deeper on B2B healthcare outreach and podcast placements, or return to the FemTech marketing agency overview.
Questions about results
- What if my FemTech brand’s growth has stalled?
- Start by finding which channels actually drive revenue. One device brand saw year-over-year growth stall to 28.3%, then reach 63.4% in the first full year of its partnership with Wellness Marketing Reports, a 2.24X acceleration. That year’s revenue came from wholesale, Klaviyo email, doctor recommendations, and podcasts.
- We already tried other agencies. Why would this be different?
- The work starts from category research rather than a generic playbook. One brand had worked with three email agencies before; in three months Wellness Marketing Reports raised abandonment recovery from 2.3% to 12.2% and reached an average open rate 127% above the 21% industry average across 41 campaigns.
- What do you do for email and SMS marketing?
- The team writes newsletters and automated flows that nurture and re-engage customers and business prospects, usually in Klaviyo. For one brand that had already tried three other agencies, abandonment recovery rose from 2.3% to 12.2% in two months, 266% above the Klaviyo industry average of 3.33% for abandoned cart flows.
- How do you measure marketing ROI for a FemTech brand?
- Every channel is tied back to revenue. For the medical device brand in the case studies, attribution combined post-purchase surveys with Shopify data, and email results were reported with wholesale stripped out. That lets scope decisions rest on data rather than opinion, and shows which channels deserve more budget.
- How long does it take to see results from FemTech marketing?
- It depends on the channel. In one B2B outreach engagement, a women’s health services company signed multiple five-figure contracts within two months. Podcast outreach for another client produced positive host replies and a booked interview in week one, with podcast sales by month 14. An email overhaul showed gains within two to three months.
Want results like these?
Email Wellness Marketing Reports to discuss your brand and request a free audit.