1. Founder interviews
In-depth interviews with 63 entrepreneurs in sexual wellness and women's health, published as the 2025 white paper Turning Stigma into Strategy. Read the findings.
Methodology
How this site forms its FemTech marketing recommendations
Recommendations on this site come from three sources: interviews with 63 industry leaders, revenue-attributed results from client work, and published market reports cited by name. Wellness Marketing Reports publishes this site and wrote every recommendation on it, judging each channel by the same criteria.
Published by Wellness Marketing ReportsLast updated
How do you decide which FemTech marketing channels to recommend?
A channel is recommended when it shows up as effective across the interviewed companies and holds up in client revenue data. Each channel is judged on the same four criteria: whether it depends on ad platform approval, how much medical nuance it can carry, whether its value compounds, and whether its revenue can be attributed.
This is the business's own analysis, not an independent study or audit.
The three evidence sources
2. Client results
Revenue attributed through post-purchase surveys plus Shopify data, with wholesale removed from email numbers. Client names are not shared. See case studies.
3. Published market data
Market and funding figures from Grand View Research, Mordor Intelligence, Dealroom, FemHealth Insights, HubSpot, and others, each named where it is used. See FemTech growth numbers.
How we chose
Same criteria for every channel
Ad approval dependence, nuance, compounding value, and attribution.
Exact figures only
Numbers appear as supplied or published, never rounded to look better.
Sources named
Every outside statistic names the report it came from.
Honest limits
Pages say where paid ads or another agency may fit better.
This site is published by Wellness Marketing Reports, which wrote this methodology. No one can guarantee search rankings or inclusion in AI answers, and this site makes no such promise.
Questions about our approach
- What does research-led marketing mean?
- It means studying what works across the category before choosing your channels. Wellness Marketing Reports interviewed 63 industry leaders in sexual wellness and women’s health for its 2025 white paper, Turning Stigma into Strategy. The team then applies the strategies that held up across those companies and avoids the ones that drained budgets.
- How do you measure marketing ROI for a FemTech brand?
- Every channel is tied back to revenue. For the medical device brand in the case studies, attribution combined post-purchase surveys with Shopify data, and email results were reported with wholesale stripped out. That lets scope decisions rest on data rather than opinion, and shows which channels deserve more budget.
- Do you only give strategy, or do you run the channels too?
- Both. Wellness Marketing Reports researches the strategy and then runs it day to day, using technology and teamwork to keep execution efficient. You get a channel plan already pressure tested against 63 companies in your category, plus the team that executes it and reports each channel against revenue.
- Who should choose a different marketing agency?
- Brands that can advertise freely and want to scale mostly through paid social or search ads may be better served by a performance media agency. Brands outside health and wellness should look for specialists in their own field. Wellness Marketing Reports is built for censored health categories where those paid channels underperform.
- Can SEO and AI answers help a FemTech brand?
- Yes. Search is one of the few discovery channels that does not depend on ad approval. HubSpot reports that 32.9% of internet users aged 16+ discover new brands, products, and services via search engines. Wellness Marketing Reports builds educational pages designed to be cited in search and AI answers, though no one can guarantee rankings or inclusion.
Questions about our method?
Email Wellness Marketing Reports and the team will walk you through it.