FemTech growth, by the numbers

FemTech growth: market forecasts, funding, and what they mean for marketing

The FemTech market is forecast to keep growing at roughly 14% to 15.5% a year, even as startup funding tightens in 2026. This page, compiled by Wellness Marketing Reports, collects the published market and funding numbers with their sources, then explains why tighter capital favors efficient, revenue-tracked marketing channels.

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Published by Wellness Marketing ReportsLast updated November 2026

How fast is the FemTech market growing?

Fast, according to every major forecast, though the size depends on how each firm defines FemTech. Grand View Research values the global femtech market at USD 45.6 billion in 2025 and projects USD 145.5 billion by 2033, a 15.5% CAGR from 2026. Mordor Intelligence uses a narrower definition: USD 8.56 billion in 2025, reaching USD 18.98 billion by 2031 at a 14.20% CAGR.

World Health Expo cites an expectation that the market reaches US$130.8 billion by 2034. The forecasts disagree on size but agree on direction.

FemTech market growth forecasts compared

Published FemTech market forecasts, compiled by Wellness Marketing Reports
Source	Base value	Forecast	Growth rate
Grand View Research	USD 45.6B (2025); USD 52.9B (2026)	USD 145.5B by 2033	15.5% CAGR, 2026 to 2033
Mordor Intelligence	USD 8.56B (2025); USD 9.78B (2026)	USD 18.98B by 2031	14.20% CAGR, 2026 to 2031
World Health Expo	Not stated	US$130.8B by 2034	Not stated

The numbers behind FemTech growth

FemTech funding: growth, then a pullback

$772MFemTech startup funding in 2025, nearly tenfold growth over five years (Dealroom)
$375Mraised in the first 9 months of 2026; full year on track for about $500M, a 35% drop (Dealroom)
0.6%FemTech share of Health VC funding in 2026, versus 2.2% in 2016 (Dealroom)
USD 2.6Bwomen’s health funding tracked by Silicon Valley Bank in 2024 (via Mordor Intelligence)

Who buys and where the market sits

USD 15Tannual purchasing power directed by female consumers (Mordor Intelligence)
90%of household care decisions influenced by women (Mordor Intelligence)
45.7%North America’s share of the femtech market in 2025 (Grand View Research)
30.7%direct-to-consumer share by end use in 2025 (Grand View Research)

What FemTech companies sell

51.62%devices’ share of the market in 2025 (Mordor Intelligence)
16.12%projected CAGR for software platforms through 2031 (Mordor Intelligence)
33.4%devices’ share under Grand View Research’s wider definition (2025)

Who builds FemTech

85%of startups in the 2023 FemTech Landscape Report have at least one female founder (FemHealth Insights)
4%of biopharma R&D once addressed female-specific conditions (Mordor Intelligence)

Healthcare growth partners for FemTech: what the numbers mean

A growing market with shrinking venture funding means FemTech brands have to grow on revenue, not on fresh capital. That changes what a healthcare growth partner should do: fewer expensive experiments, more channels that compound and can be tied to sales.

Wellness Marketing Reports' own research points the same way. In its interviews with 63 founders, 78% named digital censorship as their top growth inhibitor, and traditional ads under medical censorship commonly returned below 1.0 ROAS. The channels that held up (partnerships, education, podcasts) are also the cheaper ones to sustain.

Read the FemTech marketing channel playbooks or return to the FemTech marketing agency overview.

How to plan FemTech growth when funding is tight

Find your revenue channels
Attribute current sales by channel before adding spend anywhere.
Cut net-loss channels
Pause ads that return below 1.0 ROAS under censorship.
Add compounding channels
Podcasts, search content, and partnerships keep working after the effort.
Report monthly against revenue
Use the data to justify every scope change to founders and investors.

Sources cited on this page

FemTech growth questions

What is the future of FemTech?: Published forecasts expect strong growth. Grand View Research projects the global femtech market growing from USD 52.9 billion in 2026 to USD 145.5 billion in 2033, a 15.5% CAGR. Mordor Intelligence uses a narrower definition and forecasts USD 18.98 billion by 2031 at a 14.20% CAGR. Estimates differ because firms define the market differently.
Where is FemTech located?: FemTech companies operate worldwide, but North America is the largest market. Grand View Research reports that North America accounted for 45.7% of the femtech market in 2025. Wellness Marketing Reports is based in California. Email abigail@wellnessmarketingreports.com to confirm whether the team can support a brand in your region.
What are the leading FemTech companies in the US?: There is no single official ranking, and leaders shift as funding changes. Industry trackers such as the FemHealth Insights landscape report and the Dealroom femtech guide follow the most funded companies by vertical, and Dealroom also tracks startups reaching a $1B+ valuation or exit. Check those sources for current names rather than relying on a static list.
What are examples of FemTech?: Examples include fertility trackers, period and cycle apps, at-home hormone and microbiome tests, pelvic floor devices, menopause telehealth clinics, and sexual wellness devices. The 2023 FemTech Landscape Report by FemHealth Insights names companies such as virtual menopause clinic Midi Health and vaginal microbiome sequencing company Evvy among recent funding rounds.
What are the risks associated with FemTech?: Common risks include health data privacy, regulatory requirements for devices and diagnostics, and advertising restrictions on bodies, hormones, and sex. For marketing, the practical risk is spending on channels that reject or throttle ads. In the Wellness Marketing Reports 2025 white paper, 78% of companies named digital censorship as their number one growth inhibitor.
Do you work with early-stage FemTech startups?: Stage requirements are not published, so email abigail@wellnessmarketingreports.com with your stage and goals to confirm fit. In general, early-stage founders benefit from trust-building channels such as podcasts and partnerships that compound without large ad budgets. Dealroom data shows FemTech funding tightening in 2026, which raises the value of efficient channels.

Read all FemTech marketing questions and answers

Grow on revenue, not on the next round

Email Wellness Marketing Reports for a free audit of which channels are earning their budget.

Email abigail@wellnessmarketingreports.com